أثر الابتكار المؤسسي على بناء الصورة الذهنية للمؤسسات العامة : دراسة حالة بنك مصر

الملخص EN

The study aimed to investigate the relationship between institutional innovation and the construction of the mental image of public institutions by applying to a sample of public banks in Egypt.

The study was based on testing the validity of the relationship between institutional innovation based on the human dimension and organizational procedures on the mental image of the bank and internal mental image As for the employees, the study was applied to a random sample of (200) official from government banks.

The results of the study show the validity of correlation and influence relationships at 0.05= level between the variables of research organizational and human organizational innovation and the mental image of the bank and mental image of the bank from the point of view of employees.

The study suggested a set of practical recommendations, the most important of which is a practical plan to disseminate the concepts of institutional innovation.

The allocation of an annual budget for the subject of motivation and encouragement of innovation among workers.

Develop appropriate measures to measure the external mental image of the bank in different parties.