أهمية تبني سياسات التسويق المباشر و تأثيرها على اكتساب المزايا التنافسية)‎ : دراسة ميدانية على عينة من المؤسسات الاقتصادية بولاية سطيف

الملخص EN

The aim of our research is to study the relationship that exists between the use of direct marketing tools and the achievement of competitive advantages associated with good implementation and excellence in the use of various direct marketing tools, by applying to some companies in the wilaya of Setif, and this by taking a clear picture of the extent of their awareness of the concept and importance of direct marketing and the degree of their adoption Its various tools, as well as identifying the extent of the disparity in the application of direct marketing tools, and what are the most important motivations behind adopting this method.