العوامل المؤثرة على التوزيع الدولي في المؤسسات الجزائرية ذات التوجه التصديري

الملخص EN

: The objective of this study is to identify the way in which the marketing environment influences the distribution policy of exporting companies.

To do this, the researcher proposed a research model which includes an independent variable and another dependent.

The results of this research indicate, after statistical analysis using the Spss v22 program, that there is a statistically significant effect of the international marketing environment on the international distribution policy of the sample studied.

Among the recommendations that emerge from this study, the need to pay attention to international marketing as an effective activity in exporting companies in order to better understand the needs and desires of potential consumers in foreign markets, with the aim of proposing points distribution compatible with their locations, and this includes obtaining significant market parts.