جوانب حماية المستهلك من أشكال الإعلان المضلل : دراسة تحليلية في أحكام القانون رقم 15 لسنة 2020 في شأن حماية المستهلك

الملخص EN

Because of the negative impact that it has on the consumer's will, misleading and false advertising is considered as one of the biggest threats to consumer safety.

Misleading advertising drives the consumer to engage in deals that they would not have engaged in if the advertising was truthful.

As the Emirati legislator is dedicated to provide effective protection to the consumer, this important issue has not been neglected, and misleading advertising has been considered as consumer fraud.

This has been affirmed in the new consumer- protection law of 2020 on which we will highlight the position of the