فاعلية فن الجرافيك في تصميم و تسويق كتب الأطفال

الملخص EN

The study (The Effectiveness of Graphic Art on Designing and Marketing Children's Books) aims to identify the ideas, visions, methods, and graphic programs for designing children's book covers in (Iraq-Egypt), starting from designing and ending with the cover print, since the design process for children's book covers is not limited to the immediate production idea.

Represented by placing the design idea on its own in isolation from the operational method that we reached for the final output of the publication.

1- Design ideas and methods according to the type of book: A- Knowledge.

B - educational.

C- Commercial.

2- Modern graphic techniques for the programs used for closed designs for children's books.

3- a- adobe photoshop b- illustrator c- in design 4- The age group of the children.

((3-6)) 5- Binding techniques and types of material: A - Carton paper.

B- Corrugated cardboard.

As the print material has an important role in showing and highlighting a side or a section that the designer deems necessary to bring out the advertising and promotional idea that the cover mainly targets, and since the cover is the first visual message aimed at attracting the recipient and drawing his attention, designers have been concerned with using the typographical elements of the cover to convey the idea in many Sometimes through two messages, the first is a text represented by the title of the book, and the second is graphic, which is reflected in what the book is looking for in its folds.

The art of graphic design is considered one of the important visual communication arts, which is considered effective and vital in various areas of life in the modern world, where the child depends when choosing a book on the design elements used that ultimately affect the design and attract the child and make him love this book in particular to buy, and from here we can To say that children's books are a silent seller who markets themselves by integrating design elements to achieve the attraction of children.

The research study also dealt with four chapters.

The first chapter dealt with the problem, purpose, importance, limits and methodology, and the second chapter dealt with two topics.

The research, and the fourth chapter deals with the analysis of models for children's book covers, the results, conclusions, recommendations and proposals.