خطاب فاعلية الإبداع في عمليات التصميم الكرافيكي : المصمم الإنكليزي فوكان أنموذجا

الملخص EN

Creativity is one of the most important ways to reach ideas and solutions to unsolved problems and issues, whether aesthetic or marketing.

Creative thinking has the importance and necessity of entering as a partner with the professional and skill aspects the designer must master, as all these aspects interfere to produce a design work that performs its real work.

The current research aims to (1) study the effectiveness of creativity in the processes of graphic design according to the building of knowledge specific to the function and creativity and (2) explain the reality of the forms with their various sources, meanings, formal and aesthetic relationships, and ideas of design to achieve the objective of showing it as a typographical achievement.

Most creative productions are linked to a common factor which is based on specific intellectual and philosophical doctrines, i.e.

each creative product has its intellectual or philosophical circle from which it originates in the world of creativity.

Therefore, the researcher has included what is related to the design form within its theoretical framework, through Arab and foreign sources to obtain indicators useful to the operational aspects of this research.

The research community is represented by (20) printed design forms with various objectives from which (5) samples are chosen in a deliberate way.

This sample is characterized by certain advantages and characteristics to yield objective results.

The researcher reached a number of conclusions, the most important of which are: 1) The simple and direct design idea achieves a communication and functional goal more quickly for the recipient as well as fluency in calling its contents.

2) The designer resorts to an unfamiliar idea characterized by novelty and originality that leads to attraction and excitement.

3) It was a result that the indirect idea was creative as a result of the new formal formulation, which led to excitement, excellence and attraction, as well as its effects on intellectual contents.