أثر الوعي الاستهلاكي في ترشيد قرارات الشراء : دراسة استطلاعية لآراء عينة من المستهلكين المرتادين إلى متجر كارفور في مدينة دهوك

الملخص EN

The current research aims to demonstrate the impact of the final consumer awareness in rationalizing his purchasing decisions, in particular with regard to products that are characterized by complexity and technical modernity (shopping goods).

And the statement of purchase decisions and its multiple stages, in order to reach the final decision that meets his needs and desires.

The descriptive analytical approach was used in accordance with the nature of the research and its variables, after the data was collected through the distribution of a questionnaire of (80) questionnaires in the Carrefour store in the city of Dohuk to consumers returning to buy Shopping goods.

And the researchers reached a set of conclusions, the most important of which were: Consumer awareness is of great importance in making a sound purchase decision, by choosing the most appropriate and finest of the offered goods.