أثر تكاليف الإنتاج و التكاليف التسويقية في تحسين الكفاءة التسويقية : دراسة تحليلية

الملخص EN

The study revealed the actual reality of marketing the wheat crop in Salah El-Din Governorate, identifying the most important marketing functions, and estimating the marketing margins and marketing costs.

The problem indicated a decrease in marketing efficiency due to the high marketing margins resulting from increased profits.

The study concluded that the total marketing costs of the sample of merchants in the Samarra district amounted to about (30, 000) per ton, and that fixed costs constituted (32.85% ) of the total costs and was estimated at (147, 136, 200) dinars As for the variable costs, they amounted to (300, 716) dinars.

As for the olute marketing margin, it reached (167, 000) dinars/kg, while the marketing efficiency was an average (88.65% ).

The results indicated that the double logarithmic formula is the best, and that (marketing operations costs, loading costs, transportation costs and packaging costs) are related to an inverse relationship with marketing efficiency.

While production costs have a direct relationship, and the study recommended providing production and marketing requirements to farmers with good quality and reasonable prices and providing transportation from places.

Production into silos at subsidized prices.

And reduce the momentum on the silo portal when marketing, and not delay the payment of financial dues to farmers, encourage export, open the way for export between governorates, and work on the use of sorting, grading and packing