قياس ميول و تفضيلات المستثمرين كأحد توجهات السلوك المالي : دراسة تطبيقية لعينة من المصارف العراقية الأهلية المسجلة في سوق العراق للأوراق المالية

الملخص EN

The research focused on studying the behavioral factors affecting investment decisions by understanding the behavior of decision-makers and the factors affecting investment and financing decisions.

The research aimed to quantitatively measure the tendencies and preferences of investors and diagnose the factors that affect the direction of decision-makers and the effects of their behavior.

The research problem started from a major question about How to measure investor tendencies and preferences as one of the trends in the financial behavior of the banks studied, as the research used the descriptive and analytical method to arrive at the results, and the research reached a set of conclusions and recommendations.

The most important conclusions were that investor tendencies are an important factor affecting investors 'decisions because they are related to irrational behavior resulting from bad mood, fear of loss, weather, etc.

So it is either pessimistic or optimistic, and the financial behavior of banks and financial institutions is largely based on the needs and desires of investors, which are expressed through their preferences for profits or liquidity, and the research recommended the need to focus more on the preferences and tendencies of investors.

And study their behavior carefully super where this behavior results in financial decisions related to profitability and sustainability the activity.