جودة المنتج و أثره على التسويق السياحي بالتطبيق على الهيئة العامة للسياحة في السعودية

الملخص EN

The study aimed at the role of the impact of the role of the application of quality slandered on the tourist movement where the market was indentified in general and then tourist market and how to increase interest in promoting it through the establishment of academic institute and social facilities to increase awareness and knowledge of tourism because of his increase in national income and improver the stander of living .

Attention of increase in nation income and improve standard of living.

Attention to marketing mix and activation of communication with customers has appositive impact as it achieving a high jump in the field of tourist recommended study : - Interest in the tourist product and its development and quality continuing in the improvement requirements.

- citizen interest in the customer through guidance and good handing of the most important factor of attraction