دور الرعاية الاعلانية في تسويق العلامة التجارية

الملخص EN

Advertising sponsorship is one of the most prominent public relations activities, which drives many public relations practitioners in companies to rely heavily on it in order to achieve positive results that contribute to the marketing of the brands of these sponsoring companies.

The problem of our research can be identified by the main question: What is the role of advertising sponsorship in brand marketing "The research aims to identify the role of sponsorship in brand marketing, and its role in attracting the public's attention to the products of the sponsors.

As well as clarifying the role of the care method in the popularity of the products of the sponsoring companies.