أثر التجديد الرقمي على التطوير التنظيمي للعلاقات العامة في مجلس الأمة الأردني من وجهة نظر أعضاء مجلس الأمة و ممارسي العلاقات العامة في المجلس

الملخص EN

This study aimed to identify the impact of digital renewal on the organizational development of public relations in the Jordanian National Assembly from the point of view of members of the National Assembly and public relations practitioners in the Council, and to achieve the objective of the study, a descriptive and analytical approach was adopted, and a questionnaire consisting of (20) was developed.

A paragraph, which was distributed to a random sample of 80 members of Parliament and public relations practitioners in it.

The results of the study showed that there is a significant impact of digital renewal on the organizational development of public relations in the Jordanian National Assembly from the viewpoint of the members of the National Assembly The nation and public relations practitioners in the National Assembly, as it was found that there are no statistically significant differences at the level of significance (α = 0.05) in the impact of digital renewal on the organizational development of public relations in the Jordanian National Assembly from the point of view of members of the National Assembly and practitioners of relations The general public in the council is attributed to a variable (gender, academic qualification, years of experience).

Based on the results of this study, the researcher recommended several recommendations, the most important of which are The necessity of employing all technological applications in the Jordanian National Assembly in order to increase the level of organizational development in it The need for cooperation between parliament members and public relations practitioners in order to make optimal use of digital renewal in order to improve organizational development in the parliament.