التسويق الدولي : قيادة انطلاق الصادرات نحو الأسواق العالمية : النموذج الصيني

الملخص EN

Starting from 1978, in harmony with its reform and openness, the Chinese government gave priority to export-oriented strategic industries, as well to intensify marketing efforts to support exports.

In this context, big and small Chinese companies have thrived; the common factor between them is their futuristic vision of bringing out the world markets.

Therefore, these companies are forced to practice international marketing.

In this purpose, this study is aimed to answer the following question: how international marketing contributes to the rise of Chinese export to world markets? On the basis of data and indicators reflecting: the export volume rising, the spread degree, the diversity of Chinese export and its ability to penetrate global markets, this study shows the effectiveness of international marketing in consolidating the Chinese exports to world markets.