توظيف التسويق الإلكتروني في تقديم الخدمات الاجتماعية : دراسة استطلاعية تحليلية لآراء عينة من المستفيدين من خدمات الرعاية الاجتماعية في محافظة نينوى

الملخص EN

Two dimensions wear interacted to form the theoretical and field framework for current study, which are: (E- marketing employing, social services), the current study indicated to employing E- marketing is the means that enhance the spread of social service to achieve the beneficiaries in a wider, faster, less cost and effort it's also, and strengthens the nature of communication and interaction with them.

And hear their complaints in a way that enhances quality in everything, especially in social service which presented in different roles and social missions as: educational, medical, care form the handicapped, child and maternal care, orphan care, war victims, the field of martyrs, juvenile care, the field of caring for adult prisoners The industrial or labor field, the field of crime victims, and other other fields.

The study sample was represented of group of social care beneficiaries in order to conduct the field side of the study, since they are in direct contact with organizations and associations that provide social services.

The researcher sought to include a number of questions which expressing of study problem, which are becoming abase of study field side, the most important are: 1.

Is the beneficiaries realize that most important aspect of employing e-marketing during social services Submit? 2.

Is E- marketing contribute in supporting the delivery and Submit of social services? In order To answer precious questions, a researcher formulated study hypothetical scheme which reflects the relation and effects between the two dimensions of the study were formulated, which resulted in a set of main and sub-hypotheses which tested by using a number of statistical tools for the data collected through a questionnaire that was distributed to (180) beneficiaries and (171) of them were recoerced.

The study achieved a group of conclusions that were specialized in the field side, the most important of which are: 1.

Through the results of the description of the dimensions and variables of the search and from the viewpoint of the respondents, we note that the social services offered through electronic marketing are not obtained with the utmost accuracy through the internet, This may be the result of non- disclosure all information or detailed information about the nature of social services that take into account the degree of the respondents 'understanding of them.2.

, the researched organizations From the beneficiaries' point of view strengthen their social services based on their marketing of services by employing e-marketing, confirming that the importance of taking advantage of the distinctive features of e-marketing in the field of social services marketing and considering it an important basis for achieving the beneficiaries 'satisfaction.

Depending on conclusions reached by the study, both theoretical and field, proposals consistent with these conclusions were presented, as well as proposals for future studies related to the dimensions of the current study.

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