تعزيز المكانة الاستراتيجية و دورها في تحقيق الأداء الاستراتيجي المتميز : بحث استطلاعي الآراء عينة من المديرين في شركات الاتصالات المتنقلة في العراق (زين العراق-كورك-أسيا سيل

الملخص EN

The research aims to know the effect of the strategic Status as an independent variable by its dimensions (expression and formation of expectations, building social networks, and learning operations) on the outstanding strategic performance as a variable that is dependent on its dimensions (operational performance, competitive performance, and financial performance).

The importance of the communications sector and its impact on the country's economy has been conducted Study in ( ) from the mobile telecommunications companies in Iraq (Zain Iraq, Kork, and Asa Sail), as the opinions of a sample of ( ) individuals from the employees of the researched companies were surveyed (board members, delegated director, assistant director, section managers People, branch managers and centers) through a guestionarre as a head of collecting data and information search, as well as some personal interviews.

The research reached a set of conclusions, one of the most important of which was (the research companies seek to reduce the gap of customer expectations regarding their services, as they put their priorities high in response to the needs and desires of the customers, which necessitates dealing neutrally with all expectations, whether positive or negative, in addition to providing Supplies necessary to improve the level of positive expectations).

The research also concluded with a set of recommendations, the most prominent of which (the need for the research companies to consider significantly reduce the gap of customer expectations due to its great role in achieving its strategic Status, through seizing opportunities, adopting modern technology technologies, innovating new methods, creativity, and providing services New.

In order to achieve competitive advantage).

Key words: strategic Status, outstanding strategic performance, mobile communications companies in Iraq.