وسائل الإعلام الجماهيرية و مواجهة الأزمات من خلال الحملات الإعلامية : رؤية في الوظائف و التطور التاريخي

الملخص EN

The mass media play a very important role at all levels of life, as the role assigned to it is not limited to news, entertainment and entertainment, but goes beyond it to awareness and guidance, according to what communication scholars have determined over a period of time, Those who called for the necessity of the guiding and awareness-raising role of the mass media, especially if we know that it is not limited to a specific group of the public, similar to the mass media such as newspapers and magazines.

Which requires a certain educational level for its recipients, which is what made mass media such as radio and television among the most important means of addressing the public, and obtaining a great deal of reception and follow-up, and given the combination of these means and their availability through various modern communication media created for us by the information revolution on the one hand and technology on the one hand.

On the other hand, Which made them available in all places and times, and here it becomes clear to the eye their importance and ability to control minds, comes this paper to put through it a number of points, in order to the optimal history of these means and how to employ media campaigns in the service of awareness, guidance and guidance in order to perform the role assigned to it.