أثر وسائل التواصل الاجتماعي على كفاءة و فاعلية المشروعات الصغيرة و المتوسطة على دولة الكويت : دراسة تطبيقية على بعض المشروعات الصغيرة

الملخص EN

The study aimed to examine the relationship between social media advertising on the efficiency and effectiveness of small and medium enterprises in the State of Kuwait, and focused on this relationship in terms of media, type of media, media advertising, the content of media advertising, efficiency and effectiveness of small enterprises as a dependent variable.

The results showed that there was a correlation and effect between social media advertisements on the efficiency and effectiveness of SMEs in the State of Kuwait.

Communication, efficiency and effectiveness of SMEs in Kuwait.

One of the most important suggestions of the study is the establishment of a national platform for communication mediums for small and medium enterprises in the State of Kuwait, pay attention to hone the skills of small entrepreneurs in the use of media advertising to serve their projects, that the owners of small enterprises to implement a strategic plan to market and promote their products through the advantages of social media advertising, set standards And national standards for efficiency and effectiveness of small projects in the State of Kuwait.