دراسة تحليل معوقات االتسويق الرياضي من وجهه نظر أعضاء الملاك الإداري و التدريبي في الأندية الرياضية العراقية لكرة القدم

الملخص EN

Identifying the study of the obstacles to sports marketing from the point of view of the members of the administrative and training staff in the Iraqi football sports clubs, and the research relied on the descriptive approach by the survey method, and the research community included members of the administrative staff and coaches of the Iraqi league clubs and the distribution of the sample was as follows: exploratory (8) and a sample Construction (40) and the final application sample (60) The researcher used the SPSS program to reach valuable indications and indicators that support the objectives of the research.

Special legislation and the existence of a law that defines the sources and types of funding in sports clubs.

The researcher recommends that the economic transformation from the public sector to the private sector provides equal opportunities and contributes to promoting competition and creativity and speeding up the implementation of legal and administrative amendments for investment in sports facilities, sports marketing, sports tourism, sports professionalism and sports media