توظيف برامج العلاقات العامة في الوطن العربي لرفع الوعي لدى الحجاج و المعتمرين : دراسة على عينة من خبراء و ممارسي مهنة العلاقات العامة في الوطن العربي

الملخص EN

The study aims to identify the scope of employing public relations managements for raising awareness of Pilgrims and umrah doers.

The scanning method was used depending on questionnaire to investigate the public relations experts and practitioners point of view in Arab world.

The study reflects the importance of public relations in public awareness for pilgrimage and umrah through identification of the activities related to pilgrimage and umrah.

The study shows public relations emphasis on t.

v and websites in conducting its programs.

The study also pinpoints coordination weakness on both international and regional levels.

The study recommends increasing attention on the public relations programs as an important thing because it is considered as a pillar of its success in playing its role to fulfill its obligations.

It also recommends the best exploitation of mass media to complete the use of public relations in increasing Pilgrims and umrah doers awareness and keeping on programs coordination as one of the factors of programs quality specially that concern coordination on the international and regional levels