دراسة دور التسويق الإلكتروني في بناء الميزة التنافسية للمنتجات صديقة البيئة : دراسة ميدانية على قطاع الأجهزة الكهربائية

الملخص EN

This study aimed to study the role of e-marketing in building the competitive advantage of electrical appliances companies in Egypt from the customers' point of view.

To achieve the goal of the study, the descriptive analytical approach was used to collect data and information, and the field study was conducted with the guidance of (520) survey forms and distributed them electronically to those interested in the field of study, Statistical packages v.25 SPSS have been used to test the hypotheses of the study in addition to v.24 AMOS, where the modeling of the structural equation SEM is a technique for building and testing statistical models.

The study has found a significant relationship between the role of e-marketing and between the price, the quality of the environmentally friendly electric product, the value for money, and the creativity and innovation of the environmentally friendly electric product.

The study recommended the need to pay attention to safety and privacy on the corporate website to enhance customer satisfaction with the environmentally friendly electric product.

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