آليات مقترحة لتسويق خدمات جامعة الفيوم

الملخص EN

The current research sought to set a set of mechanisms for marketing the services of Fayoum University, by identifying the theoretical foundations for marketing university services, studying the reality of marketing university services at Fayoum University, and presented proposed mechanisms for marketing the services of Fayoum University, and the research relied on the descriptive approach and a questionnaire reached its strength (182) From academic leaderships, directors of special units, their deputies, and a sample of faculty members at Fayoum University.

The research reached a set of results, the most important of which are: deficiencies in providing means of publicity and advertising for university services, deficiency in training employees in units of a special nature, lack of participation Beneficiaries in analyzing the work environment, there are no specific mechanisms for evaluating the services that have been marketed, poor use of experts and specialists in the field of marketing