دور تحليل البيئة التسويقية العامة في اختيار استراتيجية دخول الأسواق الدولية : دراسة حالة مجمع سيفيتال

الملخص EN

World is witnessing a great expansion of international business resulting from the rapid developments in international markets and the desire of institutions to grow and expand, these transformations have made the international marketing environment especially the public has a major impact on institution.

This study aims to highlight how Cevital Group select the suitable strategy for entering the international markets starting from opportunities and threats resulted from changes of the public marketing environment, the most important study results is the difficulty in controlling and denominating the changes of public marketing environment which characterized by complexity and instability