دراسات الجمهور، من الصحيفة إلى الوسائط الجديدة : بين النظريات القاعدية و البحث عن مقاربات جديدة

الملخص EN

Public studies have witnessed rapid and profound developments and added to the characteristics of the general public other characteristics characterized, and try to adapt to them, after the media was seen as the only influential and strong in the behavior of the masses, turning the public studies into the public attention to the recipient as an active, and productive, And negated by the negative reflected by the studies of the public at the beginning of the studies have continued to evolve with the development of the media as the audience became new media (users) features not previously experienced in the public and thus change the launch of media studies about the new media services representing the sender and the receiver at the same time, public studies is in line with the emergence of permanent change in the media as well as change in the overall context in all its aspects.