التزام الإعلان التلفزيوني بالمعايير الأخلاقية من وجهة نظر الشباب الجامعي : دراسة ميدانية على عينة من الشباب بجامعة تبسة

الملخص EN

Marketing communication is considered as an effective tool to communicate between an institutions and targeted audience, in this communication information are the real essence for the content of it.

Thus, the ethical side of the marketing communication is related to the honesty of the data ”information” that are introduced to the audience and also the respect of society's limits which receives the message.

However, if they are not, it is considered as an unethical practice.

We carried this discussion to know about the opinion of targeted audience about TV ads and how much they take into consideration the ethical sides.

Our targeted audience is university young people who are presented by a category of youngsters from the willaya of Tebessa.