منهجية التحليل السيميولوجي للفيلم الإشهاري

الملخص EN

The seismological approach in the analysis of media contents is one of the most important approaches that have attracted researchers in the information and communication sciences in order to detect the level of inclusion and the answer to the various problems posed by the analysis of the media content, especially the visual content, which is a field of functions and signs and visual image of the meaning, Semiology is the subject of some of the methodological problems in the researchers, especially at the applied level, where some researchers still confuse the terminology of the analysis of the semiautomatic and how to employ them in the analysis, and some students, especially researchers are afraid of applying This approach, in particular, is one of the appropriate approaches to the analysis of visual content, which is considered as films without a greek.