التسويق الإعلامي لصورة تركيا في العالم العربي : دراسة تحليلية

الملخص EN

The purpose of this study is to know the nature of media marketing of Turkey’s image through TRT channel speaking Arabic.

This was through the political program ‘‘We Have a Pause’’ and the cultural program ‘‘Mozaic’’through the TRT channel.

The sample of the study stands for the episodes of the two programs.

The type of the sample is a regular random sample which is composed of 10 individuals.

It is used the analytical descriptive method and the content analysis which is devided into form and content categories.

The most important findings of this study are: the term most used to describe the state of Turkey is the brother country as evidence of friendship and good relationship with Arab countries.

Moreover, the two programs seek to support Arab’s cases and remind of Turkey's common history with the Arab world