تسويق الخدمات الفندقية : ولاية مستغانم نموذجا

الملخص EN

This research aims to highlight an overview of services marketing hotels at Mostaganem, as a during the period 2012-2019, using the descriptive and analytical approach to form the theoretical base deriving from various references, in which both services marketing, hotel marketing and other concepts have been introduced.

Among the most important results reached in the analytical study is that the marketing of hotel services is an intangible activity aimed at creating an exchange and designed to provide and satisfy the desires and needs of tourists, and that the state of Mostaganem is considered a.

tourist pole par excellence