تحليل الصناعة الدوائية في الجزائر وفقا لنموذج القوى الخمسة لبورتر

الملخص EN

This research paper seeks to examine the reality of the pharmaceutical industry in Algeria and highlight the effects of the five competitive forces that Porter brought on this industry.

The results revealed that using Porter's five-force approach to analyse the pharmaceutical industry in Algeria leads to determine the attractiveness of this industry, and to identify the active and influential forces in this industry.