أثر الاستراتيجية التسويقية على ولاء الزبون : دراسة حالة شركة Ooredoo

الملخص EN

The study aimed to test the impact of marketing strategy in its dimensions (product strategy, pricing strategy, promotion strategy, and dissemination strategy) for ooredoo company in being a loyal clients, using a questionnaire distributed to a convenience sample of 90 customers of the company.

The results reached found that the marketing strategy had an impact on the loyalty of the clients of the company ander study.