قياس الأداء التسويقي لشركات الاتصالات في الجزائر من وجهة نظر مديري الوكالات و الفضاءات التجارية

الملخص EN

We aim throughthis study to measure the marketing performance of telecom operatorsin Algeria with its components( financial returns, market share, Customer satisfaction, Innovation, Adaptive), through the collection of data by questionnaire distributedto36agency, and tested by one Sample test, analyzed and access to the basic conclusion that the marketing performance oft elecommunications companiesin Algeria generally is high through then dicators studied.