دور التسويق الأخلاقي في تعزيز المسؤولية الاجتماعية للمؤسسات الاقتصادية : دراسة حالة وكالة موبيليس بولاية بشار

الملخص EN

The aim of this study is to highlight the role and importance of ethical marketing in the adoption of economic institutions to the principles of social responsibility, through a better understanding of all the theoretical aspects of the subject endorsed with a field study on Mobilis Telecom, Through a questionnaire to collect the data, it was analyzed using the Spss and the SEM-PLS method.

The study achieved several results: Industrial organizations should not focus solely on customers and neglect to spread the social responsibility of their employees, but there must be a balance of interest between them, The need to orient ethical marketing to all departments and departments in the organizations because of the importance in the long term.