التأصيل النظري للصورة الذهنية و الفرق بينها بين الصورة المدركة

الملخص EN

The intellectuel image has received attention from many researchers, both Western and Arab, through social, administrative, psychological and even media studies.

Given the vital role that image plays in forming opinions, making decisions and shaping behavior in the everyday lives of individuals and organizations, it has numerous classifications, which have led to overlapping in its concepts.

there are those who consider it to be a conscious mental image ,The first is the second is the perception of the third axis, and we have highlighted the difference between the mind and the perception.