أخلاقيات التسويق و دورها في تحسين الصورة الذهنية للعلامة التجارية : بالإشارة للعلامة التجارية (Dr. Bronner)‎

الملخص EN

The aim of the study was to identify modern ways of improving the mental image of the brand of the products and services of the organization, enabling it to maintain its market position, following corruption and financial and administrative scandals that undermined the confidence of the customer in the institution that it is dealing with, Which necessitated the need to adhere to a marketing ethic that would enshrine the principle of respect, responsibility, fairness and honesty, is what Dr.

Bronner's brand has adopted, through which Dr.

Bronner's ethical marketing practices have gained the support of the masses and have influenced their decisions emotionally