الانتقال بإتجاه الدولية : ما هي استراتيجية التدويل المناسبة في ظل معالم الأسواق الدولية ؟ : دراسة حالة مجمع سيفيتال

الملخص EN

In the context of globalization, the world witnessing many and rapid changes which makes from the local markets unsafe markets that imposed on organization to find another markets.

This article highlight how the institution choose the appropriate internationalization strategy to presence in international markets, based on the characteristics and components of these markets.

In addition to the internationalization strategies chosen by the complex cevital.

The most important conclusion of the study is possible to exploit opportunities in the international markets through tracking And to analyze their variables using modern management methods and thinking strategically about market and industry, in addition to the existence of personal relationships that help the organization to internationalize its activities.