الابتكار التسويقي أداة فاعلة في تجسيد الذكاء الاقتصادي و دعم تنافسية المؤسسات الاقتصادية : دراسة استطلاعية لعدد من المؤسسات الاقتصادية في مجال تكنولوجيا المعلومات و الاتصال بتونس

الملخص EN

In order to achieve international position Good markets in information age economic foundation must be alert and adopt economic intelligence mechanisms for obtaining information and preservation strategy in order to strengthen their competitiveness in the market, and one of the catalog innovation support mechanisms and the embodiment of economic intelligence to face competition and Strengthening competitiveness in the local and international markets, in order to highlight the role of marketing innovation as a tool to reflect the economic intelligence we dropped our study on a set of proven economic institutions in the field of renewable technologies for information and communication with Tunisia and the extent of utilization of the Economic intelligence mechanisms under competitive surroundings.