تأثير حوكمة شركات التأمين في ترشيد القرار التسويقي : دراسة استطلاعية لآراء عينة من الموظفين

الملخص EN

This study focused on the influence that the application of governance does on the insurance companies & its impact on making effective marketing decisions.

it has been tried to give a theoretical framework to what has been studied before through a number of authors & researchers as to follow the changes occurred & required, on the other side there was a scientific & an analytical framework to analyze the opinion of 52 employees those were working on the insurance companies at m'sila, the insurance companies was described as to be a dependent variable.

but, marketing decisions were described as to be independent variable.

as deduction we have found so many results the most important of them were: appling the governance principles on the insurance companies has its significant role to make the marketing decision as effectively & perfectly as possible.

it gave critical suggestions, among them to work as hard as possible to apply & follow any new experienced application of the governance principles on the insurance companies, & focusing on its role as to encourage those rational marketing decisions, in addition to increase the level of transparency & clarity moreover that making the internal & the external control more active in order to give the shareholders & investors safety & security to their money, & preserve all stakeholders rights.