دور الابتكار التسويقي في تحسين الأداء التسويقي للمؤسسة : مؤسسة موبيليس أنموذجا

الملخص EN

This researchaim to study the effect of innovation in the marketing mix on general marketing preformance of the company ''MOBILIS'', this study highlithed the Directorate of Bechar and Tindouf, Where the informations were obtained By subtracting a Survey, apart of it was Devoted to the Innovation strategies in the marketing mix and the second part to the marketing preformance, and the data has been treated with SPSS softwar.

The Results indicated that there is a statistically significant relationship between the innovation in the marketing mix and marketing preformance of the company