دلالات و أبعاد القيمة للإعلانات : قراءة نظرية في القوالب الفنية للإعلانات التلفزيونية

الملخص EN

Advertising is one of the most important pillars on which the media institution rests.

Because of its importance, good preparation for advertising and the writing of a pre-plan and strategy is extremely important.

Advertising is the trump card for every commercial activity that wants to gain consumer and customer satisfaction alike.

Talking about television advertising in this study makes us discuss in detail the various historical stages that the advertisement has gone through since its first appearance, and then search for the various readings and dimensions that open up various interpretations for the analysis of television advertising.

According to systematic scientific foundations, based on scientific pillars, as we will address the various factors that help to read the value of advertising and its various types, In addition to the various templates for designing and implementing advertisements for any product, especially if it is a television advertisement.