دور التسويق السياحي في ترقية الخدمات السياحية : دراسة على عينة من زبائن وكالة النجاح- ترافل بالشلف

الملخص EN

This study aimed to shed light on the nature of the relationship between the elements of the tourism marketing mix and its relationship to the promotion of tourism services in the state of Chlef.

In its methodological approach, the study relied on the inductive approach through the tools of description and statistical analysis, based on the questionnaire as a tool for gathering information.

The results of the study proved that the relationship between the physical evidence and the pricing of tourism services is the strongest correlation by reaching a value of 0.

767 with a probability of 0.

000, and on the other hand the relationship between tourism development and tourism distribution is the weakest with a value of 0.

134.

Tourist Distribution)