تأثير الإعلام في التوعية البيئية : الإذاعة أنموذجا

الملخص EN

Environmental degradation in developing societies is linked to the practices and actions of individuals and institutions.

Therefore, it is mainly related to the degree of environmental awareness and the availability of means of awareness, which is one of the most important actors in dealing with environmental problems in such societies.

The current state of the environment calls for the development of remedial strategies.

These strategies were adopted by several means, the most important of which is the media and communication, as it is a fourth authority that has its efficacy and effectiveness in society.

In order to reveal how the media contribute to activating environmental awareness among citizens, we chose radio as a model for it.

Through this study, we tried to find out: The impact of environmental radio programs on environmental awareness and directing citizen behavior? Taking into account the various social variables: age, gender, educational level.

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So, through this analytical study, we also tried to shed light on the citizen's response to environmental programs programmed in audio media such as radio.

As well as knowing the opinions of the respondents in the environmental programs.

And if they have a saturation of environmental culture, as an implicit function that reflects the rationality of their actions to ensure the environment and society of Solomon.