الرؤية الاستراتيجية و تأثيرها في التسويق الريادي : دراسة ميدانية لعينة من شركات وزارة الصناعة و المعادن العراقية

الملخص EN

The study problem stems from the clarity weakness of the strategic vision of some of the managements of the two companies concerned, and the poor correlation between the strategic vision and the entrepreneurial marketing, as well as the lack of appropriate work strategies to help them achieve the strategic vision, which in turn contributes to the achievement of entrepreneurial marketing.

The study is important by highlighting the importance of the strategic vision in avoiding the occurrence of the companies involved in the mistakes, through the development of appropriate work strategies to help change from traditional marketing practices in order to achieve the entrepreneurial marketing.

The study aims to identify the correlation and the influence of the strategic vision in the entrepreneurial marketing.

Two major hypotheses were presented from which the researcher proceeded to analyze and explain the relationship of the correlation and influence between the dimensions of the search variables through the statistical analysis program (SPSS).

(The mean, standard deviation, correlation analysis, linear regression analysis).

The researcher relied on a sample of 99 persons from the two companies represented in the top and middle managements.

The researcher has reached a number of conclusions, the most prominent of which were the existence of moral influence and correlationrelationships between the dimensions of the strategic vision and entrepreneurial marketing.

The most important thing recommended by the researcher is that the top management of the two companies should be interested in communicating and clarifying the strategic vision to all employees in the organization, which will positively reflect on the development of their performance in the service of the objectives of the organization.