دور عوامل النجاح الحرجة لإدارة المعرفة في تعزيز حقوق ملكية الزبون : دراسة استطلاعية في بعض فروع مصرفي الرافدين و الشرق الأوس

الملخص EN

The most important goals that the study tried to realize is the role of some CriticalSuccess Factors for Knowledge Management in Reinforcement the dimensions of buildingCustomer Equity in the two researched organizations as well as marking a comparison to theresults of the field, between them.

The purpose behind that is to recognize the possibilities of eachorganization, particularly the two dimensions of the study and its capacity to affront the recent andfuture competition occurring in the market of the bank services.

Been developed hypotheses toachieve its objectives were tested by using the tests X2 & H research found a number ofconclusions, most notably.1 - There is a significant equivalence between some of the critical success factors for knowledgemanagement in reinforcement the dimensions of building Customer Equity.

.2.

There is significant effect of some the critical success factors for knowledge management inreinforcement the dimensions of building Customer Equity, particularly in the Al-Rafidain Bank.