الميزة التنافسية كدعامة لنجاح المؤسسة في ظل تغيرات بيئتها : دراسة حالة مؤسسة DHL الدولي-الجزائر

الملخص EN

The continuous variables of an enterprise's environment and its impact on its activity have made us, through this study, try to learn about the role that competitive advantage can play through the different resources that an enterprise has, compared to its competitors in achieving success in the market in which it operates.

On that basis, we studied the general variables of Algeria's express mail market, namely DHL International Foundation - Algeria - as a case study under the various changes imposed by the corona pandemic on society and the Algerian market.

The results of the study concluded the positive impact of competitive advantage on the success of the enterprise through the characteristics and advantages of DHL International Foundation - Algeria - as compared to its competitors in the Algerian market.

This is despite the difficult circumstances the country has experienced as a result of the Corona pandemic effects.