الدول الصاعدة : توظيف القوة الناعمة في التظاهرات الرياضية : دراسة حالة العاب الكومنولث في الهند 2010

الملخص EN

Sports events constitute an opportunity and a wide field to highlight and market the image of the host country, especially if it is classified among the emerging countries that depend on the use of soft power in its foreign policy, similar to India, which has many soft tools, Then we were inspired by the variables of our study from the McClury model for the annual classification of the 30 most influential countries in the world in terms of soft power By addressing the total arrivals to India before and after hosting the Commonwealth Games in 2010, average spending per tourist, airline quality, followers of heads of state and government, Facebook participation of the Indian Ministry of Foreign Affairs, international students, the number of embassies abroad and finally foreign direct investment as a percentage of GDP Overall, the objective of relying on the above eight variables is to know the extent to which hosting the Commonwealth Games in India in 2010 contributes to enhancing the employment of Indian soft power, we reached many result related to the variable that we relied on between the positive and negative changes that perpetuate the efficacy and failure on relying on sport events as tools for employing soft power.