أثر جائحة كورونا على سلوك و توجه المستهلك نحو التسويق الإلكتروني : دراسة ميدانية لعينة من المستهلكين بولاية عين تموشنت

الملخص EN

This study aims to identify the impact of the Corona pandemic on consumer‘s behavior by directing his attention to electronic marketing as a means to meet his needs in light of the home quarantine and the closure of shops To reach the goal of the study, a random sample was chosen from Ain Temouchent, with an estimated 200 consumers.

A questionnaire was distributed and analyzed using the statistical program spss The study concluded that there is a weak statistically significant relationship between the Corona pandemic and consumer‘s electronic marketing, whereas there is a positive but weak and significant effect (4.6%) of the virus on the consumer's orientation towards electronic marketing.