دور الإشارات الرمزية الدينية على التعبئة و التغليف في التأثير على تفضيل المستهلك المسلم

الملخص EN

Researchers have recognized the impact of religion on marketing, especially the role of religious symbols in advertising effect.

Therefore, this study uses symbolic interaction theory to study the impact of religious symbols on advertising effect.

In this study, 400 Muslim consumers were investigated by questionnaire, and their preference for halal symbol was taken as one of the religious symbols on product packaging.

It shows different countries of residence in different Muslim and no Muslim countries.