أثر الإعلان على السلوك الشرائي للمراهقين

الملخص EN

The paper aimed at study the influence of advertising in adults.

A random sample was obtained from Khartoum State.

The data has been obtained by way of questionnaire and analyzed statistically and logically The paper attained many results explain the influence of advertising in the adults.

The paper recommended that those was work in the field of advertising must concerns the Islamic values , so that the influence of the advertising can not be negative ٥٨ the group in which the study applied’ and on the other groups of the community.ُُ