أبعاد التوجه التسويقي في المنظمات السعودية بالتطبيق على القطاع الخاص السعودي في منطقة عسير

الملخص EN

The aim of the research is to identify the dimensions of the marketing orientation adopted by the Saudi private sector organizations in the Asir region, and to identify the most marketing activities and marketing thinking practiced in the Saudi private sector in the Asir region, and the researcher used the descriptive approach, using the electronic questionnaire as a tool to collect data from the target sample of the research community represented by workers in the field of marketing and sales in the Saudi private sector in the Asir region, with a sample size of (134) singles, and the research concluded with several results, the most important of which are: There is no marketing orientation and there is no community marketing approach with private sector organizations in the Asir region, and there is a production orientation and orientation.

The product went to sell to private sector organizations in the Asir region, and the existence of significant differences between the averages of the respondents ’answers towards the study axes represented in the direction of the dimensions of the marketing orientation, which is (production orientation and product orientation) due to the size of the institution, and the researcher recommended private companies in the Asir region to adopt the approach marketing orientation and societal marketing for its positive effects on customers and achieving competitive advantage in the market.