دراسة تشخيصية لواقع الثقافة التنظيمية السائدة بشركة Zappos

الملخص EN

This study aimed to identify the reality of the prevailing organizational culture in Zappos Company and diagnose its nature, in order to analyze the effects caused by the elements and components of organizational culture and to explore the successful practices used by this company to establish a creative organizational culture.

The study concluded that the company relies primarily on its ten values that have become closely related to its brand.

The company takes culture seriously, through which it was able to liberate management practices that led it to obtain employee and customer satisfaction, and thus unprecedented success in its field.