دور وسائل الإعلان في التأثير على القرار الشرائي لدى المرأة الجزائرية : دراسة حالة "زبونات مواد التجميل أبوسعد"

الملخص EN

This study aimed to test the effect of advertising on the purchasing decision of Algerian women for the products of the Abu Saad Beauty Foundation.

The impact of advertising dimensions such as television, radio, banners, posters and the internet on the purchasing decision of algerian women has been tested.

The questionnaire has been used as a tool to collect data base for the study's variables, The questionnaire was used as a tool to collect data on the study variables, it was distributed on a convenience sample of 70 women in the central beauty store in Saida.

the results of the study concluded that the means of advertising have a positive impact on the purchasing decision of Algerian women